Privacy Policy

Last Updated: July 31, 2025

At Breathe Me ("we," "our," or "us"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at https://www.breatheme.com/, or interact with our services (collectively, the "Services"). We comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) and other applicable laws.

By using our Services, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use our Services. We may update this Policy from time to time; changes will be posted here, and your continued use constitutes acceptance.

Please also review our Terms of Use at https://www.breatheme.com/pages/terms, which govern your use of the Services.

Who This Policy Applies To

This Policy applies to all users of our Services, including visitors, customers, and subscribers. It does not apply to information collected by third-party sites or services linked from our Services.

Age Restriction

Our Services are not intended for children under 18 years of age. We do not knowingly collect personal information from anyone under 18. If we discover such information has been provided, we will delete it. Parents: Supervise your children's online activities and review site privacy policies.

Information We Collect

We collect information you provide directly and automatically through your use of the Services.

Information You Provide

• Contact details (e.g., name, email, phone number, address).
• Account information (e.g., username, password).
• Payment details (e.g., credit card information, processed securely via third-party providers; we do not store full card details).
• Feedback, survey responses, or communications with us.
• Other data you submit, such as preferences or demographic information.

Automatically Collected Information

• Device and usage data (e.g., IP address, browser type, operating system, pages viewed, time spent).
• Location data (if enabled on your device for App users).
• Cookies and tracking technologies (see "Cookies and Tracking" below).

We may combine this with information from third parties (e.g., analytics providers) for improved Services.

How We Use Your Information

We use your information to:

• Provide and improve our Services (e.g., process orders, send newsletters).
• Communicate with you (e.g., respond to inquiries, send updates).
• Personalize experiences and marketing (with your consent where required).
• Analyze usage and trends.
• Prevent fraud, ensure security, and comply with legal obligations.
• For any other purpose disclosed at collection or with your consent.
  
  

Disclosure of Your Information

We may share your information with:

• Service providers (e.g., payment processors, hosting services) who comply with our privacy standards.
• Affiliates within our corporate group.
• Third parties for marketing or analytics (aggregated/anonymized where possible).
• Authorities if required by law (e.g., court order) or to protect rights/safety.
• In a business transfer (e.g., merger), under confidentiality.

We do not sell your personal information. Some recipients may be overseas (e.g., cloud providers in the US); we ensure appropriate safeguards.

Cookies and Tracking

We use cookies, pixels, and similar technologies to enhance your experience, analyze traffic, and serve ads (e.g., via Meta Ads). You can manage cookies via browser settings, but this may limit functionality. 

We respect "Do Not Track" signals where feasible.

Data Security

We use reasonable measures (e.g., encryption, secure servers) to protect your information. However, no transmission is 100% secure; use at your own risk.

Data Retention

We retain information as needed for the purposes above, or as required by law (typically 7 years for financial records). We delete or anonymize data when no longer needed.

Your Rights and Choices

Under Australian law, you can:

• Access, correct, or delete your personal information.
• Opt out of marketing (via unsubscribe links or email to [email protected].
• Complaint about handling (contact us first; escalate to the Office of the Australian Information Commissioner).

For EU/UK users (GDPR): Additional rights include objection, restriction, and portability. Contact us for details.

To exercise rights, email [email protected]. We respond within 30 days.

International Transfers

Your information may be processed outside Australia (e.g., US servers). We use safeguards like standard contractual clauses.

Other Privacy Rights

If applicable (e.g., CCPA for California residents), you have rights to know, delete, and opt out of sales. Contact us.

Contact Us

For questions, complaints, or requests:
Email: [email protected]

Governing Law

This Policy is governed by the laws of Queensland, Australia.